r/worldnews 4d ago

Pandora will no longer sell mined diamonds and will switch to exclusively laboratory-made diamonds.

https://www.bbc.co.uk/news/business-56972562
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u/thatlad 4d ago

"But for the World Diamond Council (WDC), which represents the mined diamond industry, lab-made diamonds are not the answer."

The turkeys say Christmas is not the answer

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u/Worthlessstupid 4d ago

The ants say exterminators will ruin the economy, more at 11.

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u/bautron 4d ago

Of course they say that.

Diamond businesses like Debeers are basically scalpers. They horde mountains of diamonds and keep supply short, so prices are high.

Artificial diamonds going mainstresm just means that all these mountains of diamonds may seriously lose value. That, and when the whole "diamonds are forever" gimmick runs its course.

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u/thatlad 4d ago

Diamond engagement rings is the best instance of marketing in the history of man.

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u/StalkMeNowCrazyLady 4d ago

Especially when combined with the whole "3 months salary" rule.

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u/redditorrrrrrrrrrrr 4d ago

"3 months salary" rule.

Shit I let my fiancee pick her own ring and it cost under 1/2 my monthly salary. I must have gotten super lucky

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u/StalkMeNowCrazyLady 4d ago

I'd say you just picked a good gal. I'm at my cheapest when shopping on other people's dime, and I think most other good people are too. Whether it's dinner at a restaurant or an engagement ring, if someone takes advantage of the situation it's not a good sign. Congrats on you're engagement btw!

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u/FluffyCuntPunt 4d ago

Hell, if someone says they're buying dinner I always order after them and ensure my order is less. I couldn't imagine making my partner spend 3 months of salary on a ring.

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u/TrollerCoaster1220 4d ago edited 3d ago

Meanwhile, worked with a girl once who was rather miffed that her fiancé had proposed to her with a rather modest family heirloom because “it just looks cheap and old” (I know fuck-all about jewelry, it looked like a decent sized gemstone on a silver band, I thought it was pretty)

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u/stushouse 4d ago

Just bad people who have the wrong outlook in life. The engagement ring I had made for my fiance I used gold gifted from her mother's wedding band and her late godmothers ring. She had been massively upset earlier in the year when her uncle passed she'd have nothing to remember her god mother by. That ring cost £450 but is priceless to her because of everything it represents and the heirloom. Get someone who appreciates the thought and the the effort not the cash or prestige of it.

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u/MrHazard1 4d ago

That's a big red flag for me. Somebody is offering his whole future to you and you complain about an overpriced rock?

Gives you an idea about where the priorities are

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u/agasizzi 4d ago

I generally don't flat out say i'm paying until after the check comes, I want people to order what they want, not what they think I want to pay for. Granted this isn't on dates, but rather with a group of friends or family. I've been married 20 years, it's all the same money lol.

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u/deflation_ 4d ago

Plus those 3 salaries are gonna be missing from your family income once you're married so you're also kinda paying for it yourself. The whole wedding business is a joke. Hey here's 6-8 months of rent on something that actually costs 100$. I love you

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u/thedkexperience 4d ago

A lot of people get divorced because they focus on the wedding and leave themselves nearly broke for the marriage.

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u/propernice 4d ago

I didn’t want a diamond at all. My partner was so happy when I sent an Etsy link for a ring with a moonstone instead, lol.

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u/BeefyTacoBaby 4d ago

Our engagement and wedding bands are from Etsy also. There are some great makers on there, and we love the unique-ness as well as the low impact on our wallet.

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u/NoDesinformatziya 4d ago

Moonstones are gorgeous. Better pick anyway.

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u/Mominatordebbie 4d ago

I didn't either. DH and I used to go sapphire hunting in Montana and we found a couple that we got faceted, and our friend who is an excellent jewelry designer and maker made us our matching rings: gold Claddagh rings with a sapphire set in the middle of the heart. We have had them for almost 20 years now, and get compliments on them all the time.

Oh, our jeweler friend is on Etsy as well: Angelwear Creations.

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u/chainmailbill 4d ago

I didn’t spend a penny on my fiancé’s engagement ring, but that’s because it was my great grandmother’s from 1927.

We’re going to have a simple matching wedding band custom made to go with it, and I’m going to get a plain simple traditional gold ring.

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u/Pliny_the_middle 4d ago edited 4d ago

My fiancee told me that if I get her an expensive diamond ring she will immediately sell it and put the money back in the account.

edit: y'all I know the markup is garbage on a diamond and that she'd get maybe 1/3 back - that's the point. It's a bad fucking idea. Lol.

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u/NoDesinformatziya 4d ago

Quick, if you like it, put a modest ring on it!

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u/jimicus 4d ago

She'd be in for a shock; diamonds do not have a particularly good resale value.

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u/im_high_comma_sorry 4d ago

All the more reason not to waste your money on one.

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u/KevlarGorilla 4d ago

Anyone who actually respects that rule is a fucking idiot.

I'm not saying that if you're super duper rich you're not allowed to buy stupidly expensive well-crafted beautiful looking jewelry.

I'm saying that holding somebody to a standard of dollars per month for spending on an engagement ring, including if that somebody is yourself, is fucking stupid.

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u/Khrickel 4d ago

There is an exploit for that rule though, I proposed when I was not working and taking out about $3,500/month in student loans. Therefore she had to pay me 10.5k for the ring!

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u/Eileithia 4d ago

Right, they're not the answer to keeping the diamond industry's pockets stuffed with cash. Diamonds are not rare, or even all that special. Their only value comes from decades of brain washing by DeBeers who just happens to own 99% of the worlds diamond mines and strictly controls supply to keep prices high.

Lab grown diamonds are molecularly identical to mined ones, only they're (in most cases) flawless.

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u/[deleted] 4d ago edited 4d ago

[removed]

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u/emailboxu 4d ago

Sad thing is that some people actually believe this about items...

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u/Dayofsloths 4d ago

Is a diamond really worth as much if an African child wasn't enslaved for it?

Personally, I think that's most of the appeal.

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u/LongDingDongKong 4d ago

I want the bloodiest diamond

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u/Wish_You__Were_Here 4d ago

Injected right into it! You can see the bloody imperfections!

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u/Sarcasm69 4d ago

Customer: “How many children died harvesting this diamond”

Jeweler: “Certified 3K(ids)”

Customer: “I was hoping for something in the 10K(ids)+ range”

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u/TheDarkWolfGirl 4d ago edited 3d ago

Wasn't this literally a commercial at some point?

Edit: Why did this get removed?

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u/Ruroni 4d ago

NGL you had me at first.

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u/willstr1 4d ago

Lab grown diamonds are molecularly identical to mined ones, only they're (in most cases) flawless.

IIRC the way jewelers usually tell if a diamond is mined or lab grown is by looking for flaws. If it is flawless it is almost guaranteed to be lab grown

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u/the20milewall 4d ago

As someone who has purchased a lab grown diamond they are not flawless. They still come in various grades. They can only tell by measuring the elemental impurities in the stone - or absence of them. Lab grown diamond can still have flaws and inclusions

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u/willstr1 4d ago

Thanks TIL

Just curious since you seem to be well informed, in your experience are lab grown diamonds usually better, worse, or about the same quality as mined diamonds?

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u/the20milewall 4d ago edited 4d ago

All diamonds you buy in a retail setting will come with a document from one of the major grading services (ie gia). The only difference between a mined and lab grown is like I said the impurities which will vary depending where the diamond is mined from. A diamond expert can't tell from a physical inspection. There are very expensive machines that will tell by measuring the impurities though. Near flawless diamond are still difficult to achieve in a lab setting and still relatively expensive. We payed about 40-50% of a mined comparable though and it was near flawless

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u/katararaava 4d ago

GIA/GSI certified diamonds are not “all” diamonds. In fact, you’ll pay more for a GIA certified diamond than GSI, even if they’re the same color, cut, clarity, and carat weight. You’re paying for the reputation GIA has. But as someone who works in a fine jewelry store, I’d say maybe only 10% of what we sell are certified diamonds. Everything else we can sort of tell basic size, color, etc but we can’t give you those specifics without certification against a set of master diamonds.

Lab grown diamonds start with a tiny piece of a diamond, and then high temperature and high pressure are applied to it to speed up the natural process of forming diamonds. There’s also a method using chemical vapors, but this still requires a diamond to start from. And because of this, there will always be variety in the color, clarity, etc.

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u/StartUpInvesting 4d ago

This is a win win for everyone.

They are much cheaper to make so Pandora can sell these more because they're environmently friendly

Mining has such an awful impact on the world and environment. Less mines means less impact.

I'll buy my wedding ring from pandora for this.

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u/dkyguy1995 4d ago

It's so funny because the only reason lab made diamonds aren't the answer is if it was economically unfeasible, but a major chain retailer deciding to use it doesn't seem like a sign that it isn't economically viable. Could cut into the De Beers monopoly

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u/QuentinBobalesqueJr 4d ago

A sign never ever seen in a Jewelry store window:

DIAMONDS: SOLD OUT

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u/Oddballforlife 4d ago

lol yep

“They’re so expensive because they’re rare!”

looks at the seven jewelry stores in the shopping mall each with hundreds of diamonds

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u/St0rmborn 4d ago

There are massive vaults filled with diamonds specifically to drive the price up. The diamond industry is shady af even beyond the crimes against humanity.

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u/factoid_ 4d ago

It is literally a cartel. They just operate outside the US so there isn’t much we can do about it.

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u/ibenedict127 4d ago

Oh boy wait until you read up on the guy who started the whole thing...One of the biggest bastards to ever live.

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u/UnderPressureVS 4d ago

And also quite possibly the single-most effective ad campaign in the history of the planet, which managed to fully convince pretty much the entire western world that the only proper and acceptable way to propose, regardless of your social status and available wealth, involved buying an engagement ring that would be separate from your wedding ring.

Before 1938, engagement rings were exclusively something owned by rich people, and even then they were going out of fashion.

De Beers managed to completely rewrite the history of marriage, convincing everyone that not only was buying 4 rings for 1 marriage normal, it was the way things have always been, and not doing it means you don’t care enough about your marriage.

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u/RousingRabble 4d ago

4? Engagement, two wedding bands and ?

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u/DeathstarIndustries 4d ago

The ceremonial cock ring.

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u/HeyYoPaul 4d ago

That one’s always been an heirloom sort of thing in my family

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u/chickenstalker 4d ago

Fuck me I missed out!

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u/dodslaser 4d ago

Razor sharp diamond edges for her pleasure.

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u/snowysnowy 4d ago

I think it's the 1st year band, but marketing just wants everyone to want to buy a ring as part of their yearly traditions.

Also, exact carets, like 1.0 actually costs more than a 1.01 or 1.1 caret gem. Like... It's crazy.

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u/FunctionBuilt 4d ago

Not to mention the 3 months salary bullshit.

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u/VF5 4d ago

Spend 10 minutes in Antwerp and it's hardly a surprise.

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u/Humdrumofennui 4d ago

What’s the deal with Antwerp and diamond markets?!

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u/Jaskier_The_Bard85 4d ago

They've had a famous one in its city center for centuries.

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u/foodown 4d ago

“Nothing we can do about it.”

  • most powerful state ever about something involving its own commerce
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u/litritium 4d ago

De Beers convinced wealthy people that diamonds are a girl's best friend

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u/sc00022 4d ago

They also created a marketing campaign in the 80s to encourage people to spend the equivalent of your monthly salary on an engagement ring. It’s still stuck today - had a chat with my friend only a few weeks ago and he was adamant that your engagement ring should be worth your monthly salary. Utter bullshit

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u/TheBowlofBeans 4d ago

The "rule" grew from 1 month to 2 months to 3 months gross salary.

If a girl ever demanded that I spend 25% of my gross salary on a ring I'd dump her ass like yesterday's newspaper

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u/optimalwitchcraft 4d ago

My partner is still set on that "3 months salary" idea, although I've warned him many times I will not wear a ring anywhere near that valuable. I lose stuff way too much and there's no way in hell I'm insuring a piece of jewelry. It just seems like a bad investment.

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u/dmazzoni 4d ago

Oh, it's definitely not an investment. There is almost no demand for "used" diamonds. You'd be lucky to sell a used ring for 1/5 the price.

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u/Spencer51X 4d ago

Used is a great market tho. My wife’s ring is a 95 year old 3/4 carrot champagne diamond. It was $900. She loves it. It’s unique and isn’t some zales, Kay, or IDC plain ring.

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u/wje100 4d ago

My aunt has a 15k ring. They were telling me all about hiring a costume jeweller to make a fake one because it is to expensive to wear to work. WHATS THE POINT THEN????

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u/TheBowlofBeans 4d ago

It's like putting a plastic covering over a sofa. Yeah you have an awesome sofa but you never get to enjoy it.

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u/SilverDarner 4d ago

I'd rather have 3 months' salary in a diverse investment portfolio instead....

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u/sc00022 4d ago

Yeah you’re right. Started off as one month, then increased from there to I think 3 months now. It’s just ridiculous. Even on the lowest full time salaries in the UK that would be like £4000. Doubt many would give up paying rent for an engagement ring.

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u/Saneless 4d ago

It was 2 when I was younger. Now 3?

At least it's a great gold digger detection tool.

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u/CondorLane 4d ago

I love those articles like "millennials aren't buying diamonds, why??"

Erm, because they're an artificially inflated waste of money that people only own to feel better than others?

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u/JKastnerPhoto 4d ago

I used to work in the jewelry industry (in a tool and equipment supplier) and have gone to many trade shows and jewelers. No one cares about jewelry like they used to. Everyone is spending their jewelry money on tattoos and electronics - things that were seldom purchased decades ago. Combine that with the ever increasing cost of living, and it's no wonder jewelry is a true luxury item.

Now with the pandemic and nowhere to go to show off your bling, no one is buying and I am out of a job... Not that I mind getting out of that dump.

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u/greenfuckinbugslife 4d ago

I work for a big jeweler and our profits have been better than ever through the pandemic, hell we're posting better numbers while being open less. Maybe it's not hitting us because we're like the "too big to fail" equivalent of jewelry.

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u/JKastnerPhoto 4d ago

That is interesting. A lot of our customers at small shops went out of business. Perhaps the larger jewelers absorbed whatever customers were left.

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u/greenfuckinbugslife 4d ago

That's probably it honestly. There's only about one legitimate family jeweler left around me and they're HIGH end jewelry (also one of the only ADs in my state for Rolex) so I'm assuming they're surviving on differentiation. My company has a habit of buying out competition too, so that doesn't help.

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u/RegularExpression 4d ago

Funny enough, artificially inflated prices is also why millennials ain't buying houses.

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u/ositola 4d ago

That and copious amounts of school debt

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u/hexydes 4d ago

That and copious amounts of school debt

Hey, as long as we're talking about artificially inflated prices...

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u/katieleehaw 4d ago

Seriously - I’ll stick with my costume jewelry.

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u/THE_LANDLAWD 4d ago edited 4d ago

I bought my fiancee's setting and bought a stimulant separately. That bitch sparkles like no tomorrow and the "diamond" was cheaper than the setting. It was her idea, she loves it and everybody thinks I spent like $7k on her ring when in reality I spent about $1k.

Edit - SIMULANT punk-ass autocorrect

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u/Diezall 4d ago

I know a girl who loves stimulants. Hers cost a lot though, and there's never enough.

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u/THE_LANDLAWD 4d ago

I hate autocorrect so much

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u/IDDQD-IDKFA 4d ago

I bought my fiancee's setting and bought a stimulant separately. That bitch sparkles like no tomorrow and the "diamond" was cheaper than the setting. It was her idea, she loves it and everybody thinks I spent like $7k on her ring when in reality I spent about $1k.

Stimulants are a hell of a drug

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u/THE_LANDLAWD 4d ago

I don't do cocaine, I just like the way it smells.

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u/zenerose 4d ago

My husband got me custom wedding and engagement rings with moissanites for about $250! It looks amazing and was $1000 cheaper to boot. Couldn't be happier.

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u/Blue-2061 4d ago

I have a lab created engagement ring as well! I love it. We were able to get a diamond that is not only ethical but a nicer stone as well. Better: Cut, Clarity, colour, and carat!

And wayyyy cheaper. Half the price with no real downside

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u/chuckie512 4d ago

My fiancee's ring is tanzanite, which is rarer and cheaper than diamonds (but also much softer)

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u/Ricardo1184 4d ago

Can other stones like ruby, sapphire, emerald (anything colored) also be made in a lab? Or only diamond because its only carbon?

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u/Kagutsuchi13 4d ago

I know for a fact that sapphire can - I gave a girl I was dating a LONG time ago a lab-created sapphire ring and she threw it back at me because it was "fake shit" and she didn't want it.

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u/Bosilaify 4d ago

Dodged a bullet

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u/quickeggquickchicken 4d ago

No, can't you read? It was a sapphire.

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u/lycosa13 4d ago

But did he dodge it?

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u/cwalton505 4d ago

You've been hit by, you've been struck by, a lab mineral

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u/MissMoosy 4d ago

That fit so well

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u/Ridara 4d ago

If you can dodge a ring, you can dodge a ball

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u/Wikinger_DXVI 4d ago edited 4d ago

Yikes. My wife told me explicitly that she wanted a lab grown one. She tries her best to be as ethical as possible...that and she's a major penny pincher.

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u/bloodycups 4d ago

My mom wants me to have her cremated and turnt into an engagement ring

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u/HaphazardlyOrganized 4d ago

That girl: "Wait no humans died in the process of getting me this rock?! Do you hate me? wtf."

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u/sammysummer 4d ago

I would honestly prefer a lab created gem.

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u/damn_fine_custard 4d ago

There aren't very many more nice sapphires/emeralds/rubies in nature any more. Even ones triple the cost of lab created are cloudy and the color isn't great. The lab created ones just look better. Plus ethics.

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u/CptnBeardy 4d ago

I prefer a lab created mate.

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u/GhostofMarat 4d ago

Just imagine tweaking the personality trait slider on your synthetic mate like it's an Oblivion character creation screen.

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u/OsmeOxys 4d ago

Dont forget the breast and dong sliders

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u/SirJuncan 4d ago

The laser sight attachment is expensive, but I never go without it

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u/Ketheres 4d ago

Both all the way to the max, of course.

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u/OsmeOxys 4d ago

Both? You have more fun than I do, friend.

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u/Ricardo1184 4d ago

Wtf, im a guy but I really like the look of sapphires and I think a synthetic one is even cooler

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u/johnjohn909090 4d ago

They are better quality too

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u/corkyskog 4d ago

I bought my girlfriend (now wife) an expensive necklace (for me at the time) for Christmas or something and they threw in a sapphire ring for free.

She barely ever wears the necklace but loves that friggin ring lol.

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u/Surkit 4d ago

Sapphire (and by extension ruby) can be made at home with aluminum oxide powder and an acetylene torch. I've even seen people use a microwave oven to generate plasma to produce rubies. Basically melt the base material and cool into gems. I've yet to see anything jewelry grade from at home experiments, but it's damn interesting.

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u/PolymerDiffraction 4d ago

https://youtu.be/ybcdRQmQcHQ

NightHawkInLight

Nice channel which has grown proportionally to the production quality.

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u/zehamberglar 4d ago

That's neat and all but the birb was the best part.

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u/Ommageden 4d ago

Just to elaborate on this, Sapphires and Rubys are basically the same compound with different dopings of other elements (intentional impurities).

It changes their electronic properties so that a different range of light reflects. And you see a different color.

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u/Stoic_Stranger 4d ago

"Are you cooking crack in the microwave again?

"No, man. I'm cooking up some rubies!"

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u/mukansamonkey 4d ago

Rubies and sapphires are basically the same stone, just with slightly different trace minerals. And they are incredibly cheap to make in the lab now. My friend has a sapphire the size of a small apple, cost twenty bucks including shipping. You can get rubies big enough to use as doorstops.

Emeralds are kind of an exception though. The way they form is really funky, basically it's a pocket of mineral laced water that forms the gem from the outside in. It's a really hard thing to duplicate.

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u/Cpt_Obvius 4d ago

Where can you buy these cheap and large rubies and sapphires?

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u/CopperGear 4d ago

No idea on quality but I was curious and did some googling. I found this.

Not as cheap as described above but for small pieces it seems pretty reasonable.

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u/myckol 4d ago

Where can one find sapphires for that price? I want a new door stop

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u/Safe-Mouse4085 4d ago

Seriously that sounds freaking cool

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u/HowardProject 4d ago

There are artificial versions of all of these.

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u/recchiap 4d ago

We shouldn't even call them artificial. They are grown differently, but they ARE rubies, sapphires, emeralds, and diamonds. We have this weird sense that if it was born from the bowels of the earth that they are some how better.

I'm more intrigued by meteorite. The specific pattern you see on meteorite can only occur with an incredibly drawn out cooling process (thousands of years).

It will take a while to figure out how to manufacture that, and I'm fascinated by using a material we absolutely can't replicate (at least with current technology. Nano fabrication could change everything)

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u/VeronXVI 4d ago

I'm all for breaking down the naturalistic fallacy, but artificial sapphires are artificial, because that's what the word artificial means. Artificial/synthetic literally means "not found in nature"; that's just the English language. They are indeed sapphires, but more specifically they are synthetic sapphires.

Whether or not you get to omit that wording in advertising is a bit tricky. In the food and clothing industry, you get to say that the product "does not contain artificial dyes", even if the dye is made in a lab, so long as the dye occurs naturally somewhere in the world. From a chemistry point of view, that makes perfect sense: It's the same molecule, and the same isotopes of atoms --> It's identical in every measurable way. You may as well have plucked it straight out of the plant or rock. Some may argue about the metaphysical value of things extracted from nature, but then you're 6 feet deep into the naturalistic fallacy.

Synthetic sapphires are also extremely similar to their natural counterparts, although natural sapphire may have more impurities and imperfections. For two sapphires, one natural and one synthetic, of similar chemical composition quality, it's pretty much impossible to tell them apart by eye. That's doubly true for the untrained eye of the customer, who gets to wear it.

But unlike with food and clothing, you don't get to call a synthetic sapphire "natural" or "not artificial". If you mislead a customer about the origin of an expensive gemstone, you go to jail.

The reason for the difference is because people care less about the food and clothing. If the food is going to be digested anyway, and the clothing is going to be worn away regardless, the personal value of the product is assigned solely by the consumer. It has a much lower resale value. If I paid 2 dollars for a donut, and it tastes good, I don't really care that some other people would only have paid 1 dollar for it. If another donut shop sold good donuts for 1 dollar, I might care tomorrow, but I don't care about the perceived value of the donut while I'm holding a half eaten donut. However, if I paid 2000 dollars for a sapphire necklace, I care deeply about how much other people think it's worth. It's not a consumer item, which begins and ends with the consumer, it's a vanity item; the opinion of others is essential to it's value and purpose.

If the perceived value of synthetic sapphires goes up and approaches the value of natural sapphires, maybe that would solve things and let synthetic sapphires take over. But that probably won't happen, because the value of the object to is emotional to begin with. It's valuable because it sparkles, has a nice color, and it makes you feel rich and sexy while wearing it. It's valuable because you and other people think it's valuable. You can't expect a logical argument to work in a place without logic to begin with. The type of people these arguments work on, pragmatic people, don't make up the majority of the customers, and by virtue of their pragmatism has probably already switched to synthetic gemstones anyway.

If you buy the stone for a purpose other than jewelry, then the need for natural stones can make more sense. Mineral collectors buy minerals for their look, but also for their history. Knowing that a mineral is millions or even billions of years old, with all the history that comes with that, is cool. Looking at a meteorite and knowing it came from outer space, is cool. However, collectors usually don't need perfectly clear gem quality crystals, and you don't need to mine billions of tons of rock to get a few thousand cracked crystals.

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u/WasabiBobbi76 4d ago

ruby

A flawless* synthetic round the size of a golfball can be had for about $50.

sapphire

They use these for phone screens and watch crystals.

emerald

There are multiple processes to make these. Hydrothermal is one way and it also works for many other varieties.

Diamond is a bit different because of the pressure involved and the hardness of the stone. It's actually one of the newer synthetics to have commercially viable processes.

* It's not that the flaws are non-existent, they are too small to be visible at the 10-20x magnification stones are assessed at. Finding these and recognizing the uniform(ish) patterns is one of the ways to identify synthetic stones.

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u/IadosTherai 4d ago

Do you have a sale link for the golf ball sized one?

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u/WasabiBobbi76 4d ago

I've been out of that market for >5 years at this point. If I had a good source still I'd provide it. An unfortunate reality of most online sellers in major manufacturing countries is that they are a bit of a moving target. Accounts with enough positive feedback can be worth more than inventory. People with good products can switch to garbage overnight. Scrutinize sellers and don't compromise. I'd advise avoiding obvious stock photos. You'll see dozens with the same images. It's not hard due diligence but you need to take the time to do it.

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u/_kasten_ 4d ago

Can diamonds be made completely free of DeBeers or have they managed to lock down all the patents on anything that's commercially viable?

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u/gordo65 4d ago

Meanwhile, Spotify continues to deal in blood diamonds.

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u/bolinas707 4d ago

from HN:

Random diamond story! As a freshman in college, I took a geology class and our teacher asked all of the women in our class to raise their hand if they would rather have natural or human-made diamonds. Most of the women (over 80%) raised their hands for natural. The reasons they gave all seemed to tie back to branding and natural diamonds being “real.”

Then our teacher gave another analogy. He asked if people would rather have natural ice or human-made ice in their water. He broke down that the human-made ice could be frozen in a freezer to a custom size/shape, be a lot cleaner, consistent in how you make it, and chemically no different than H20 than naturally occurring frozen water. As you looked around the lecture hall, you started to see people’s brains unlock. He went on to explain cost efficiencies, ethics, challenges with conflict diamonds, and how you could make a perfect diamond at a fraction of the cost.

After a 30 minute lecture, he asked the question again. Surprisingly, the majority of the women still wanted natural diamonds although the number was less than the original amount that raised their hand. That was the point where I realized the strength of diamonds product branding.

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u/DoomGoober 4d ago

I would rather have a lab grown diamond. It represents technology and the power of human creation.

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u/bye_sexual 4d ago

"Listen honey, this diamond was made with science."

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u/shmere4 4d ago

Basically what I told my wife.

Also apparently the piece of mind that comes with not participating in an industry that involves kids hands being cut off ends up costing you about the same amount as a natural diamond. So it’s not like you are taking the cheaper route.

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u/jecowa 4d ago

I wonder what their opinions would have been like if lab-grown diamonds were more expensive than natural diamonds. Since expensive rings are kind of a status symbol, having a more expensive ring might be preferable.

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u/El_Bard0 4d ago

How ironic. I remember well over a decade ago when lab diamonds started being sold to consumers and the "industry" definitely labeled them as fake.

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u/pickausernamebitch 4d ago

This is great and all but as someone who used to work there, 99% of the jewelry is cubic zirconia already. There was only diamonds in a handful of charms or rings and they were just chips

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u/S_A_N_D_ 4d ago edited 4d ago

The new diamond jewellery will start at £250 ($350). Although diamonds have traditionally only been a very small share of the 100 million pieces Pandora sells worldwide each year, Mr Lacik believes that will be boosted by lower prices.

"Pandora jewellery today is much more of an everyday type of jewellery, even though a large proportion of it is gifted. The way the diamond industry has kind of been created to a large degree has been very much about gifting, and in particular around when people get engaged or married".

That's covered in the article. Seems like the point is to lower the bar for wearing/buying diamonds. They concede it's a small part of their business but want to grow it.

Pandora isn't going to change the landscape all by itself. What it might do, however, is change the public perception that lab diamonds are somehow inferior or fake - something that's been engrained through years of propaganda by the diamond cartels.

They aren't even doing it for the good of society. Its still corporate greed through green-washing, but the net effect could still be good for humanity.

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u/ryhaltswhiskey 4d ago

If they grow their business while doing a tiny thing to help the environment I'm okay with that

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u/robobobo91 4d ago

That right there is what we call a win-win scenario.

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u/Uggoface 4d ago

This was my exact thought...its not saying much lol

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u/SweetSilverS0ng 4d ago

Ha, so great marketing strategy! Not only from a moral standpoint, but people will associate them with diamonds.

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u/bdone2012 4d ago

It is really good. And it still has the potential for making it more likely that the general public pays attention and that other companies follow suit.

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u/ScipioLongstocking 4d ago

It's like food companies adding a label that says "now 100% gluten free" to food that never had gluten in the first place.

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u/Likalarapuz 4d ago

This is exactly what I was thinking. I buy charms for my teenage daughter and I never seen any real diamonds in there... I don't see the huge change.

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u/GooseUnusual 4d ago

I guess this will increase the elite status of luxury brands like Harry Winston that own their own mine in Canada.

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u/Heart_Throb_ 4d ago

Loving that the younger generations seem to be getting away from diamonds as a whole and going with stones that have more meaning, aren’t so rooted in slave labor/ecological destructions, or market manipulation.

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u/CaptainHindsight212 4d ago

My cousin had a wood ring (coated in Resin) with an artificial emerald. It looks like something a forest nymph would wear and it's beautiful.

Her father made it. Stone cost like $50, and he litterally just cut a branch off a redgum on his farm, buddy of his did the cutting, resin and polishing for a case of beer (typical compensation in rural Australia lol) so that was another $30.

$80 ring, looks downright magical like it can be used to control the trees or some shit, no diamonds or anything like that.

Her mother wasn't happy though, she insisted on a "traditional" diamond ring and she was pissy when her husband made her that new ring, but he's been telling us all since we were kids that diamonds were a scam.

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u/Cablelink 4d ago

He said the firm was pursuing it because "it's the right thing to do".

Uh-huh.

They are also cheaper.

There we go.

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u/ArttuH5N1 4d ago

Good PR is important to companies. A lot of the time "doing the right thing" can be worth it just for that, especially if it doesn't cost the company much.

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u/ResponsibleLimeade 4d ago

Which honestly I'm fine with. Seriously. Doing the right thing should be profitable most of the the time.

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u/Scrimshawmud 4d ago

Also, spreading a rumor that blood diamonds doom marriages might help.

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u/Sadi_Reddit 4d ago edited 4d ago

The whole Diamond industry is fucked up.
First its already cheap stuff that is just made artificially expensive by making it appear "rare".

Second is this indoctrination in the last century that you need a diamond ring for a proposal.

All rather ridiculous.

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u/AluminumFoilHats 4d ago

This would make a savage ad campaign!!

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u/Drawtaru 4d ago

Now I’m imagining like a “life of a diamond” commercial. It would go through the whole process of how diamonds were formed, and fast-forwards through to people mining them up, the slave labor that’s used to get them, the people who were murdered in the process, and then ends with a marriage proposal.

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u/allanbc 4d ago

It should pass beyond that, through a short marriage to divorce, being sold, and then illustrate the cycle a couple more times just to hammer the point home.

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u/Baalsham 4d ago

*Being sold for 10% of the original retail price because it was never really worth anything

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u/Sorrowablaze3 4d ago

Sounds like the opening for the Nic Cage movie Lord of War.

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u/RonJeremysFluffer 4d ago

I did the right thing by switching to 3 seashells instead of toilet paper and I'm saving money.

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u/TinKicker 4d ago

Clam killer.

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u/Marvel_plant 4d ago

Lol. He doesn’t know how to use the 3 shells.

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u/DrT33th 4d ago

I’m glad to see people moving away from the wasteful practice of using toilet paper and moving to the three seashells! I’m so excited in fact that I’d like to treat you all to a night of fine dining at Taco Bell, be well!

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u/RonJeremysFluffer 4d ago

These aren't equipped for that so ask for a bag of empty taco shells while you're there.

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u/VanDenIzzle 4d ago

My boss asked her boss "what if we pay our workers a wage we are proud of and not minimum?"

That didn't go over well

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u/tlst9999 4d ago

My boss asked her boss "what if we pay our workers a wage we are proud of and not minimum?"

The cost of pride and achievement.

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u/xxtoejamfootballxx 4d ago

Also the cost of turnover. Plenty of places pay more than minimum wage not because they have to, but because it’s better for their business. See: costco

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u/birdietraininvain 4d ago

Well, congrats to them for upping their profit margin while also doing the ethical thing. That’s called win win.

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u/4RealzReddit 4d ago

Profit, ethical and great for PR. So many wins these days.

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u/Lichbingeking 4d ago

Diamonds weren't much part of their business so for them it is the right thing to do.

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u/drmcsinister 4d ago

It's cheaper because they aren't paying a cartel that inflates profits through a combination of systematic slave labor and artificial scarcity... so, yes, it's also the right thing to do.

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u/AndrewWaldron 4d ago

It can be both those things.

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u/jmerridew124 4d ago

Hey I'm game. Lab diamonds are cool as fuck and they're basically perfect. They make them by getting a tiny slice of diamond and pouring plasma on it for two weeks.

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u/cmg45 4d ago

There is 0 reasons why mined diamonds should cost what they do.

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u/waink8 4d ago

My first reaction to hearing this story: Pandora sold anything with actual diamonds?

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u/m0untainmermaid 4d ago

Yes! They do! Not a lot of things, but when I worked there, they came out with a line of stackable diamond rings that were pretty cool. Some of the 14k gold charms have diamonds in them and were so expensive that we only sold a few each year, and it was always around Christmas. It was an interesting place to work. Lots of Karen’s, but also lots of people who just really love those damn charms.

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u/itsokaytobemaaad 4d ago

My engagement ring is moissanite and literally NO ONE can tell and I get so many compliments on it.

UNTIL I tell them “thanks, it was only a few hundred dollars because it’s synthetic!” Then all of a sudden there’s problems with the purity, cut, flash, whatever. I think natural diamond lovers are getting insecure that their gems are no longer distinguished compared to lab grown gems.

Regardless, I still love my moissanite. I have a gem as big as my knuckle and didn’t have to gaslight my fiancé into spending thousands for it.

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u/authro 4d ago

That's true for a lot of things! In the ham radio world, you make contact with another enthusiast and they'll tell you you're coming in loud and clear with great signal. Then you mention you're on a cheap Chinese radio from Amazon and suddenly you're coming in a little spotty!

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u/CoffeeFlavoredSweat 4d ago

“I built this radio from the ground up and designed the circuit boards myself. It took 3 months of soldering to complete just because I was teaching myself straight key at the same time. How about you?”

“It’s a Baofeng UV-5R. Picked it up on Amazon last week for $20. Has the Technician’s Test always been so easy?

....

CQ?”

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u/ChooseAndAct 4d ago

lol I passed the test at 12 with a weekend of studying and immediately bought a $20 Baofeng

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u/c0demancer 4d ago

It’s the insecurity thing again. They probably spent hours upon hours installing their massive antennas, studying the weather, tuning, and researching. You come in after passing your technician test with 1 night of cramming and a Baofeng and whip antenna and they feel cheapened.

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u/JohnTheBaptiste1 4d ago edited 4d ago

Pretty much yeah. There was a tattoo company that launched recently (Ephemeral I think) that does tattoos which fade over time, an idea that I think is brilliant because I like tattoos but don't want to have something I think is cool now but lame later permanently branded on my body. Cue all the sourpusses who have tattoos already coming out saying they're not "real tattoos" and that they "don't count".

People like to turn even the simplest of interests into pissing contests.

EDIT: Link as provided by u/nopethis https://ephemeral.tattoo/

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u/ChellyTheKid 4d ago

What kind of time frame are we talking? I'd be really interested to get one.

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u/NoMoLerking 4d ago edited 4d ago

I absolutely couldn’t tell a $6k diamond from a $16k diamond when I was shopping for rings. If we’re being real though, I could definitely tell the difference with the $40k diamond I looked at.

I’ve still never quite forgiven the Cartier employee who kind of scoffed when I asked to see that one.

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u/horseband 4d ago

Ironically that attitude does work in terms of selling more product. The shopper gets offended the salesperson thinks they can’t afford it, so they buy it to “prove them wrong”. Then they go home and sob because they just took out a massive loan on something that lost most it’s value the second it was taken out of the store.

Not saying it works on everyone or even most people, but it absolutely works on some.

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u/vidoardes 4d ago

My brother has been a sofa salesman all his life, and he said it's always really easy to spot the ones who will fall for that trick.

"So you want the 2 seat, not the 4 correct? Bit cheaper isn't it, yes, and am I right in saying you didn't want the footstool for £59.99? You don't want the extra protection plan either, no worries, always happy to help a customer save money..."

99/100 it would be the couples with a cocky bloke and a woman looking to spend. The bloke doesn't want to be belittled by the salesman.

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u/tightheadband 4d ago

Moissanite owner here as well. I love it! Specially because it's ethical, shiny and raimbowy :)

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u/perriewinkles 4d ago

Moissanite is beautiful! You made a good choice. Totally can’t tell the difference either imho

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u/BUTTeredWhiteBread 4d ago

Unless you're trying to use your rock to cut into stuff, I don't see the difference lmao

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u/jnads 4d ago edited 4d ago

Even then, Moissanite is Silicon Carbide, in crystal form.

So it can cut everything except diamonds.

Edit: Diamond and Moissanite are extremely similar, diamond is 4 carbon atoms (a lattice really), silicon carbide is 3 carbon atoms and 1 silicon atom.

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u/mkennedy119 4d ago

"Ew, I bet that girl's diamond ring has silicon atoms mixed in it."

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u/BuckyGoodHair 4d ago

I’m a moron and for a split second thought this was about the streaming music service.

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u/Rokmonkey_ 4d ago

I too also wondered why the creators of the Music Genome Project were dealing in diamonds.

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u/EngineersAnon 4d ago

I was wondering if it was some sort of credit thing in the app.

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u/d0mth0ma5 4d ago

Largest Jeweller in the world, will make the diamonds in the UK.

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u/Slobotic 4d ago

If there are two items that are identical in appearance and (lack of) function, cannot be distinguished even by experts even when they use microscopes, and you still want the one that costs three times as much and relies on human exploitation and environmentally unsound practices: fuck you.

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u/OwO13739392 4d ago

Okay I’m sorry but laboratory created Diamonds aren’t real diamonds. How am I supposed to enjoy my marriage if no african children died during my engagement ring’s production?

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u/Randomthought5678 4d ago

You can make up for it by using LOTS of styrofoam and plastic things at your wedding!

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u/17candothisallday 4d ago

Damn, what about people who want blood diamonds? My gf won't accept a ring unless someone murdered their whole family for it. She has standards

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u/rabidantidentyte 4d ago

If you really want to impress the wife, mount a 3090.

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u/Johnnydeep420 4d ago

Well, my good man, you’ll see none of my business if the diamonds are not millions of years old & excavated by the underclass! 🎩

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u/Redmarkred 4d ago

Makes sense keeping their jewellery cheap as possible considering their market demographic

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u/JustHereToRedditAway 4d ago edited 4d ago

Fun fact! You know how the company De Beers have artificially inflated the value of mined diamonds by controlling 80% (Edit: sorry, I mistakenly skipped over the “historically” that applied to 80%. I’m struggling to find exact figures but it seems they’re closer to 35%. Sorry about that :/) of the supply? And how people are turning against their horrible practices by buying lab-grown diamonds? Well De Beers also knows! And that’s why De Beers is opening factories to make diamonds

Second fun fact! You know how a lot of people buying lab grown diamonds are also doing it because it’s much cheaper? De Beers also knows! And that’s why they’re using the cash from their almost monopoly (see edit. Still rich though) to be able to undercut other diamond manufacturers.

Because that way you’re either buying a mined diamond (most likely from De Beers) or you’re buying a lab grown diamond (and unless you want to spend five times as much for the same diamond, very likely from De Beers)

As a caveat, they don’t yet sell lab grown engagement rings. So yay! They’ll be able to make even more of a profit down the line!

Edit to include sources:

“Lab-made diamonds for less: Why De Beers' plan worries rivals”, The Economic Times, 2018

“De Beers to Sell Diamonds Made in a Lab”, Bloomberg, 2018

“De Beers will manufacture up to 400,000 ‘lab-grown’ diamonds in new Gresham factory”, Oregon Live, updated 2020

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